Business Lead Generation
TeleSource Center
800-770-4350
Business Lead Generation is critical to any business engaged in sales. Once companies realize that a continuous business lead generation program is going to be part of their overall sales and marketing program, it must be decided whether to conduct this activity in-house or outsource it to a reputable business lead generation company.
Many telemarketing firms offer a Business-to-Business (B2B) program that consists of outbound telemarketing calls to business decision makers with the goal of business lead generation or setting an appointment. The list can often be provided by the telemarketing company at little or no additional cost. This lead generation target list should be specifically developed to reflect the geography and demographics of your target market. For example, you may want business lead generation to include companies located in California, with sales over five million and are in the software industry.
Once the list is approved, a business lead generation script should be developed in order to convey the value of your product or service offering, qualify the prospect and close for the lead or appointment. The goal of any business lead generation program is not just getting leads or appointments. As anyone will say, the quality of the lead or appointment is of the utmost importance.
If you conduct your due diligence when choosing a B2B telemarketing company to perform business lead generation, the right vendor should be obvious.There are several important questions that you should ask every business lead generation company. First, does the organization have specific expertise in business lead generation, and if so, is it within the same industry as yours? If the telemarketing company has experience either calling into the same target market or generating leads for a similar product offering as yours, the chances are high that your business lead generation program will also be a success.
A well thought out telemarketing pilot program that has a well defined target audience and a value-added call script will typically consist of 50 to 100 hours of outbound telemarketing calls. Your specific definition of a qualified lead should be well communicated to the telemarketing vendor so that the company can best deliver and measure the success of your business lead generation program.
About TeleSource Center
TeleSource Center provides business-to-business (B2B) telemarketing and call center services, including appointment setting, lead generation and event registration. The corporate call center is located in Bend, Oregon (a few hours from Portland) and serves clients across the United States, ranging from small start-ups to Fortune 500 companies. Franchises are starting to become more popular telemarketing clients as well. During its tenure, TeleSource Center has completed millions of outbound telemarketing calls and generated tens of thousands of qualified appointments and leads with business decision makers.
TeleSource Center
800-770-4350
Business Lead Generation is critical to any business engaged in sales. Once companies realize that a continuous business lead generation program is going to be part of their overall sales and marketing program, it must be decided whether to conduct this activity in-house or outsource it to a reputable business lead generation company.
Many telemarketing firms offer a Business-to-Business (B2B) program that consists of outbound telemarketing calls to business decision makers with the goal of business lead generation or setting an appointment. The list can often be provided by the telemarketing company at little or no additional cost. This lead generation target list should be specifically developed to reflect the geography and demographics of your target market. For example, you may want business lead generation to include companies located in California, with sales over five million and are in the software industry.
Once the list is approved, a business lead generation script should be developed in order to convey the value of your product or service offering, qualify the prospect and close for the lead or appointment. The goal of any business lead generation program is not just getting leads or appointments. As anyone will say, the quality of the lead or appointment is of the utmost importance.
If you conduct your due diligence when choosing a B2B telemarketing company to perform business lead generation, the right vendor should be obvious.There are several important questions that you should ask every business lead generation company. First, does the organization have specific expertise in business lead generation, and if so, is it within the same industry as yours? If the telemarketing company has experience either calling into the same target market or generating leads for a similar product offering as yours, the chances are high that your business lead generation program will also be a success.
A well thought out telemarketing pilot program that has a well defined target audience and a value-added call script will typically consist of 50 to 100 hours of outbound telemarketing calls. Your specific definition of a qualified lead should be well communicated to the telemarketing vendor so that the company can best deliver and measure the success of your business lead generation program.
About TeleSource Center
TeleSource Center provides business-to-business (B2B) telemarketing and call center services, including appointment setting, lead generation and event registration. The corporate call center is located in Bend, Oregon (a few hours from Portland) and serves clients across the United States, ranging from small start-ups to Fortune 500 companies. Franchises are starting to become more popular telemarketing clients as well. During its tenure, TeleSource Center has completed millions of outbound telemarketing calls and generated tens of thousands of qualified appointments and leads with business decision makers.